In this project, I spent a long time optimizing information architecture and navigation structure to minimize user’s effort for finding the right information. To achieve a rich content consumption experience, we had created our own photo and video content with a fitness media partner. The app shows the bold use of typography, color, and imageries with rich data elements such as market indices, stock charts, and news headlines. I developed a full-bleed ‘hero’ image concept as a signature design element of the Bing Windows 8 app suite. RoleĪs the lead designer, I led the overall visual/interaction design, information architecture, and UX. Combining these things in one comprehensive app allows users to quickly learn about what’s happening with their body and discover ways to maintain or change their lifestyle with helpful and easy-to-understand content. We designed this app based on the belief that by bringing together nutrition, fitness, and medical information customized to users’ own personal needs, they can learn about their health and make smart decisions to lead a healthy life. The Bing Health & Fitness app is a personal companion for everyday living.
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